Led by highly respected music producer and cultural specialist Vicki Gordon, AWMA’s management team is made up of experts with extensive experience in the production of large scale event management, digital media, strategic planning and development. AWMA is overseen by a Board of Directors comprising professionals who encompass the arts, accountancy, community engagement, not-for-profit governance and law.


Vicki Gordon

“AWMA’s mission is to lead with generosity, to insist that our society benefits when musicians and those who work with them are empowered from a diversity of places, cultures and identities.”

VICKI GORDON (Ngati Kahungunu) is a Helpmann Award winning producer recognised for her life’s work to empower diverse new voices to the stage as an ongoing commitment to Australian culture.

Vicki brings a wealth of experience as a Creative Producer and Leader in Management, Corporate Sponsorship, Government Lobbying, Strategic Planning in the NFP sector, First Nations Engagement, Cultural Governance and Advocacy. She has worked as a Musician, Music Producer, Music Theatre & Documentary maker, Record Label Executive, Cultural Producer, Tour Manager, Artist Manager, Marketing Manager and Mentor.

“a dynamic champion of gender & cultural equality”

In 1990 Vicki founded the Australian Women’s Rock Institute, the first organisation in Australia to address the status of women in the Australian Music industry. As Artistic Director she produced Australia’s first Aboriginal & Torres Strait Islander Women’s Contemporary Music Festival; first All Girl Rock Festival, first Training program for Female DJ’s and the first Fanzine for female musicians.

She has been Music Manager to Indigenous singer/songwriters Emma Donovan and Ursula Yovich and as an independent record label director was integral to the success of Vanessa Amorosi’s 5x platinum debut album The Power and hit single Absolutely Everybody.

As Producer & Curator for the critically acclaimed First Nations women’s ensemble, Barefoot Divas – Sydney & NZ International Arts Festivals 2012 & QLD Music Festival 2013. In 2014 she independently toured the company to sold out houses in North America, Canada and Hawaii selling out the Hong Kong Concert Hall in 2015.

In 2019 Vicki was the only Australian Music Executive recognised in the AFR Top 100 Women of Influence and was a finalist in the 2020 Telstra Women’s Business Awards. She holds a Certificate of Completion in Indigenous Cultural Protocols for Business and has been awarded a Human Rights Commendation and numerous other awards in recognition of her contribution to industry.

Vicki commissioned and co-produced the critically acclaimed multi award winning First Nations Women’s Rock Musical Barbara & the Camp Dogs, picking up 4x Green Room Awards in 2020 and 4x Helpmann Awards in 2019 including Best Musical and Best Score. She is a Non Executive Director for the not for profit company CiCADA International Ltd and founding Executive Producer for Australian Women in Music Awards.



Gina Hall

GINA HALL has an extensive career across the broad spectrum of the arts and entertainment industry with demonstrated success in producing high profile and large scale festivals, theatrical productions, events, and initiatives both nationally and internationally.

Career highlights include: founding director/producer Public Event Group, General Manager Swy (Perth)Theatre Company, Company Manager for commercial theatre productions including Cats and The Buddy Holly Story, Producer Tropfest, Producer Sydney Dreaming, Head of Exhibition for the Biennale of Sydney, Event Manager Sydney Writers’ Festival, Project Director for the Cultural Festival for the Gold Coast Commonwealth Games and as a Ceremonies producer for Doha and Jakarta Asian Games.

Cheryl Gray


Cheryl Gray

CHERYL GRAY is a media and communication specialist, driven by a passion for words and a commitment to delivering outstanding experiences. She was a journalist for almost a decade at Queensland’s leading daily newspaper before moving into professional public relations, working with clients ranging from start-ups to multi-national enterprises.

As the founder of Mulberry Seed Communication, Cheryl’s ability to develop succinct and effective communication and marketing strategies, carefully craft messages and engage with media assists organisations to grow their external profile and reputation.

She is a former Queensland Board Vice President of the International Association of Business Communicators, and holds several not-for-profit Board director roles for organisations dedicated to supporting women and people with disability.